“Kaleidoscope”:-- K11 Presents A Truly Chic Christmas
Shanghai K11 Art Mall has presented its inspiring Christmas ornament, offering the public a chic yet artistic Christmas decoration with a unique and stylish ambience.
Unlike a conventional Christmas decoration, the Shanghai K11 decoration is a totally original piece of Christmas magic. Shanghai K11 specially invited Mr. Zhenchen LIU, an emerging artist supported by K11 Art Foundation, to design an innovative and multi-dimensional art piece as it’s first Christmas decoration. The piece is named “Kaleidoscope”. Extending the consistent artistic character and taste of K11, this unique and innovative work renders for the public a unique sensory experience of infinite imagination, limitless perspective and stimulating color. A new and unique phantom will come into being each time the kaleidoscope rotates K11, the art playground, resembles a magnificent and ever-changing kaleidoscope, brimming with imagination and vitality. As an iconic fashion landmark in Shanghai, this exceptional Christmas decoration demonstrates that K11 is a real trend-setter.
On top of the unparalleled Kaleidoscope, K11 has prepared numerous exciting seasonal offers: “Discover the Beauty of a Limitless Imagination” – featuring a K11 Christmas decoration photo contest, has been launched online, the “Christmas Bazaar”, specially designed Christmas blessing Postcards, limited edition souvenirs, Klub Auction 11 with fabulous presents. All aforementioned programs are bound to give the public a very different and joyful Christmas.
Chic Christmas, Stylish Ornaments
Beyond the limit of art and business, Shanghai K11 creates a pioneering multicultural and innovative platform, aiming to bring the public an unprecedented and unique sensory experience. As the first Christmas ornament since its grand opening, “Kaleidoscope” is a work of fashion with imagination, novelty and originality.
By using the existing vertical glass walls and the structure of atrium, the “Kaleidoscope” endows K11, the city oasis with different styles in day and night. During daytime, the glass ceiling at the outdoor atrium resembles a golden entity. When the natural daylight shines through the ceiling glasses, the indoor atrium is illuminated by multi-colored patterns. The side by side “kaleidoscope” patterns play-off against one another in ever-changing cross patterns, offering the audiences a sense of being in a beautiful and tranquil art gallery. Like fleeting fireworks, the hypnotic effect of the fantastic–yet ever-changing image is like a impression of real life. At night, Kaleidoscope creates totally different image. The glass ceiling becomes a luminant, contrasting with the kaleidoscope patterns on the glass walls with thrilling visual experience. At the same time, other kaleidoscope patterns and images with different formats in the mall make the artwork harmonious and unique as a whole. This brings out the best in the K11 setting, creating a tranquil and romantic atmosphere for the festival.
K11 blends art into our daily lives, combing artistic activity, cultural interactions, and green spaces with shopping. Leveraging the unique resources of K11 Art Foundation, K11 has been providing a platform to artists to showcase their talents and works; at the same time, artists works are catalysts of artistic influence and cultivate the art appreciation habit of the public.
The Wonderland of In Art We Live
Hong Kong K11 has invited Fake Studio, K11 Art Foundation’s featured artist, and Pengguin, a independent local design group to celebrate this coming Christmas. Hong Kong K11 Art Space is going to exhibit Fake Studio’s Mood Indigo for the first time, with his representative work Polar Power that takes this scenario from nature and wrapping it with the Christmas festivity and joy to communicate an important message: ponder a little about the state of our planet and bring the awareness to all. Pengguin’s work Green Wish!is full of red and green colors, representing the idea that we should seek for vitality and hope amidst global warming and ecological crisis. K11 expects that the collection of creative and thoughtful art works will inspire the public to not only bring love and joy to those around them, but also explore myth and conception, so as to appreciate the force of art and experience a green Christmas.
Being committed to art development, , K11 has been able to stand out among the shopping malls. It has always promoted the local art ecological development, building a fantastic and warm art kingdom for the public, and offering consumers a different style of Christmas celebration.
Shanghai K11 Christmas Program
Christmas Blessings
From now until Dec. 25, 2013, any receipt for consumption at K11 can be used to redeem a specially designed Christmas post card from the Concierge on level B2. Write your blessings on the postcard and post it at the K11 Mailbox at the atrium on L1. The postcard will be sent to compliments of K11. The lucky recipient can then exchange the postcard for a special winter drink from K11.
Discover the Beauty of a Limitless Imagination From today until Dec. 15, 2013: Capture K11 on camera.
Take pictures of K11 and upload them to Sina Weibo and @ K11 to share your creative imagination. All uploaded pictures will be displayed on the official K11 Weibo account. If your photograph proves popular among friends of the K11 Weibo, you will have a chance to win a reward of RMB 5,000. The winning piece will also be considered as an exhibit in the K11 photo exhibition and printed as postcards.
For details, please visit the following:
Shanghai K11 official Weibo: @上海K11 http://www.weibo.com/k11concepts
Shanghai K11 official WeChat: @上海K11
Shanghai K11 official website: www.shanghaik11.com
Christmas Bazaar
From now until Dec. 31, 2013, a Christmas Bazaar will be held in the atrium on B2. Pick your favorite gadgets and Christmas gifts from a range of choices.
Limited Edition Christmas Souvenirs
From now until Dec. 31, 2013, GOLD card holders can redeem accumulated points in exchange for a unique K11 Christmas kaleidoscope. A gold card holder is entitled to claim a maximum of one kaleidoscope per day. Just 1,000 kaleidoscopes will be available on a first come, first serve basis.
Klub Auction 11 (From Nov. 20-Jan.15, 2014)
K11 offers exciting rewards to Klub members this Christmas! Gold card holders are eligible to join auctions to win fabulous prizes such as a Chloé handbag, Max Mara Coat, and even an MG 5 car.
-END-
