(4 July 2013, Hong Kong) Since its inception in 2009, K11 has played an influential role in pioneering a contemporary art platform for the masses. The brand has successfully established K11 Art Mall that combines art and commerce with three core elements Art‧People‧Nature‧. Mid way across 2013, K11 is once again leading thriving events in the art realm – the grand opening of Shanghai K11 Art Mall, and the launch of Klub 11‧Art Academy.

Located in the prestigious Middle Huaihai Road area, the Shanghai K11 Art Mall has staged its grand opening on 28 June 2013, incubating the original K11 concept to combine art and commerce in a green architectural space, which has been awarded the LEED certificate by the U.S. Green Building Council. Joyous activities have been bombarding the city since the soft opening earlier this year and the opening has become the talk of the town. To continue the festivity and artistic ambiance, K11 Art Mall is hosting a K11 Summer Art Karnival in Hong Kong, with an aim to propel the jubilant surroundings in art across the border. In addition, the Klub 11‧Art Academy will be launched this September, where monthly workshops and activities are held exclusively for Klub 11 members for truly exquisite arty experience. Pre-launch summer programme – Sweet Moments will start in August for a sweet hot summer.

K11 Summer Art Karnival
Shanghai K11 Art Mall has brought a theatrical shopping experience into an interactive art playground, and K11 Summer Art Karnival is going to re-create the events and activities in Hong Kong. Shoppers will find urban farming with lovely animal, artistic acrobatic performance, candy cart full of colourful sweets, creative balloon art fashion parade, professional personal image poster shooting, interactive sticker wall, musiK11 performance and scrumptious dessert in the vibrant centre of Tsim Sha Tsui, where the K11 Art Mall situates. All the joy reflects the fundamental motto of K11 – In Art, We Live. Event and activities run from 13 July to 31 August, 2013, where shoppers will be rewarded with Fun Art Karnival tickets upon spending to redeem for special activities entry and gifts. Stay tuned and be sure to join us on the dates!

Fun Art Karnival
Date: 13 July & 10 August 2013
Venue: K11 Art Mall
Special celebration events and activities will be held on the dates, so remember to mark your diary.

Klub 11‧Art Academy

K11Art Mall rides on the core values of the brand in its operation and has successfully accumulated a group of loyal customers in the prestigious Klub 11 rewarding programme. As a token of thanks to the members, the Klub 11‧Art Academy is set up exclusively for Gold card members. With its official launch in September 2013, thematic workshops in art and culture will be held on a monthly basis with renowned brand and instructors in order to groom the community for their quest in quality of life and tasteful lifestyle. Workshops include topics on food and drinks, family activities, art appreciation and creative projects, all of which are sought after by the vibrant urbanites.

Summer Programme Workshops in August (Every Saturday)
Klub 11‧Art Academy is pre-launching a comprehensive summer programme – Sweet Moments, step by step members could master the dessert workshops at different levels. A certificate will be awarded to members upon completion of all five workshops.

Special Offer

Earning Klub Points is simple and easy : HK$ 1 = 10 Klub Points

For enquiries, please contact K11’s Customer Service Hotline (852) 3118 8070, refer to the posters in K11 or visit K11’s official website: http://www.k11concepts.com.

The latest happenings at K11 Art Mall will also be publicised at K11 TV (www.K11TV.com).

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